EBay Buying: How Poor Spelling Delivers Great Bargains


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If you ever want to sell anything on Ebay Auctions make sure you take the time to read the excellent guidance published by Ebay itself.

Fairly high up the list is the pretty commonsense idea that, before you commit to posting your advertisement, you spell check it thoroughly.

Commonsense?

You'd certainly be forgiven for thinking so. But strangely, many people choose to ignore it.

The great news for you, as a street wise ebay buyer, is that this inattention to detail can be source of some incredible bargains.

How so?

Well let's imagine you want to buy an Armani suit. Chances are you are going to spell Armani correctly. In fact, the chances are most people searching for Armani will use the correct spelling. As Armani is a very famous and popular brand there will be lots of people viewing each of the suits on offer on EBay. Competition will be tight. Prices will be high.

Now a little time ago I had a ferret around on EBay. I found the following spellings for Armani (not all for suits):

Amani
Amarni
Amarne
Armane
Armanie

I am sure if I had spent a little more time that I would have found many more spelling variations.

So what?

Well if most people looking to buy Armani products use the correct spelling, yet sellers occasionally get their spelling wrong, it stands to reason that the auctions using the mis-spelt versions will get fewer visitors. Fewer visitors mean less competition. And, all things being equal, fewer visitors mean lower prices.

Finding mis-spelt words is easy. You can take the easy but time consuming option of just trying a few variations for yourself. To get started this is almost certainly the best option.

However, it's not true to say there are always bargains hidden in mis-spelt words. Searching out the tastiest morsels would require patience and persistence. Not surprisingly therefore, there are a number of software packages that search out the mis-spellings for you. As you get more advanced you will certainly want to check out one or 2 packages with this feature.

Anyone for Gucci, Guichi, Guiggi,?

Keith Longmire is an extremely enthusiastic about EBay Buying. He has collated his research on his Ebay Buying Blog


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