How to Create a Money Magnet E-commerce Web Site

How to Create a Money Magnet Web Site
?Izzy Camacho

If you've been online for more than a day you've probably
heard some "guru" somewhere recommend that you create a
Money Magnet Web Site - a site that is highly automated and
helps you make money 24 hours a day. While that might
*sound* great, what they often forget to tell you is HOW to
do that.

Well, I'm going to tell you right now, in this article!

First, what IS a Money Magnet Web Site? A Money Magnet Web
Site can be defined as one that is equipped with an
integrated suite of both e-commerce and internet marketing
tools in a fashion that will allow you to be the most
profitable with the least amount of effort.

Most e-commerce systems are equipped with the following
essentials:

- A shopping cart.
- Acceptance and processing of credit cards.
- A maintenance system that allows you to add/change products.
- An order-retrieval system that enables you to fulfill orders.

However, what most of them are lacking are marketing tools.
There are several marketing strategies that are essential in the
creation of a successful e-commerce web site:

- Email marketing (broadcasting) of prospects/customers
- Effective use of autoresponders (generate automatic email
messages)
- Online Newsletter
- Online Form / Survey to capture your prospect's email address
- Electronic Product Delivery (if you sold a digital product)
- Advertisement (Ad) Tracking
- Back End Sales
- Affiliate program

Now, if you had a system that would support the integration of
ALL of these marketing tools in addition to the necessary
e-commerce essentials, then you would have a Money Magnet Web
Site. After all, it has been shown that it often takes 7 or
more ad exposures before prospective customers actually make a
purchase. Consider the following scenario:

A prospect clicks on an advertisement in an online magazine.
This action increments a counter for this particular ad to
help you determine how well it's working. They don't decide
to buy as of yet but join your newsletter. They are now
considered a prospect. You begin to send them a monthly
email newsletter. Additionally, an autoresponder kicks in
to thank them for joining the newsletter as well as
scheduling them to get email twice a month for the next 90
days reiterating your product benefits and inviting them to
purchase.

Upon sending them one of your "juicy" offers that they
couldn't refuse, they finally purchase. They will
automatically be removed from your prospect list and added
to your customer list.

Based on the particular product or service they've
purchased, they will receive a series of emails every two
weeks for the next 6 months offering complementary products.
This will be the engine that will drive your back end sales
and keep your customers coming back to your web site.

Being able to play out a scenario such as this using one
integrated system would be pretty impressive don't you think?
The internet big boys do this with expensive e-commerce platform
suites produced by vendors such as IBM, Microsoft and Oracle.
Having your system automatically perform these follow up tasks
frees you up to spend more time on your business, your health
or your family!

=====> What can you do to obtain a money magnet web site?

Fortunately, there are ways that you can automate your website
in much the same way that the big boys do. The best and most
cost-effective way would be to sign up with one of the handful
of Application Service Providers available on the internet which
provide a shopping cart integrated with a full suite of
marketing tools. Normally, the shopping cart and tools are very
flexible and can be incorporated into any website.

=====> Are there any other ways to automate your business
besides working with a total solution provider?

You can accomplish some level of automation without an
integrated shopping cart system, however, it will require manual
intervention and of course it would be incomplete. I believe
that the most important asset of your e-commerce business is
your email lists. Therefore, concentrate on the implementation
of a good autoresponder/list server system to "enhance" your
present e-commerce website. There are several good ones on the
market. Look for providers that allow you to:

- Create multiple lists.
- Add prospects via a web form, email, or manually through a
management console.
- Send out an unlimited number of autoresponder messages.
- Send out an unlimited number of email broadcasts.
- Set up and distribute a newsletter.

When setting up your autoresponder system, create one list for
your "prospects" and another one for your "customers". Now,
here's where you come in: when a person orders your product,
you will have to perform the extra task of logging into your
autoresponder system and manually remove them from the prospect
list and add them to the customer list. This action will then
trigger your customer autoresponder series of messages to be
sent.

Remember, the key to building a successful e-commerce web site
is to automate your marketing engine as much as possible and
drive your prospects and customers back to your web site. This
will certainly create a money magnet e-commerce web site for
you!

****************
To learn more about website automation and to download the
complimentary ebook, "Easy Ezine Marketing", visit Izzy Camacho
at http://www.internet-marketing-made-easy.com/MoneyMagnet.htm.

Izzy Camacho is an accomplished software developer with approximately 20 years of experience. He has a degree in computer science from a distinguished university. For the last several years he has been involved in the creation of web site applications for corporate America.

Hot Topics In Ecommerce

    Hey, I invented that first!

    The other day I was struck by the hey! I invented that!?conniption fit. You know the one I'm talking about. It happens when you're mindlessly watching TV and a commercial pops up marketing THE item yo...

    Please Your Customers and Gain Increased Sales at the Same Time

    If you are running an offline business and are using your website as additional tool for promoting and selling physical products or providing services, you have probably thought about ma...

    Professional Programmer

    Information is Gold. In a high-tech and fast paced global economy, it is but natural for businesses to find ways to make their computer networks, software, and hardware more effective and efficient. <...

    A Merchant's Lesson In Online Credit Card Fraud

    We had recently opened the online jewelry store Lulu Bells Treasures. A couple of small sales trickled in during the first few days. Then a sale for a $400 14k gold bracelet appeared. We were ecstatic...

    Rich Jerk - Are You Absolutely SURE?

    Do you want to be a millionaire, no a billionaire??!! This hour? This very minute? I'm sure you know the answer to the question. However I'm sorry to break it to you, but its not going to happen in th...

    Your E-Commerce Website and Search Engine Optimization

    E-Commerce has been around only since the early 1990s, when Amazon.com and eBay.com became two of the first companies to sell products on the Internet. But E-Commerce is already revolutionizing the wa...

    Improving Management of Your Business

    Competitors' websites, if analyzed properly, can give you all sorts of information that you can use to increase the traffic and the popularity of your site. Here is an article on how to analyze a comp...

    Live Chat Support and Non-profit organizations

    Non-profit organizations have probably established web-presence to present the goals of the organization, to provide information about current and finished projects and probably attract more pe...

    Evolution of the Joint Effort Revenue Generation Website

    Introduction to the JERG website.

    As a webmaster facing the challenge of putting forth a new website to generate income, I came across a new concept in the field of blogging: joint effort revenue g...

Most Recent Ecommerce Supplements

Newly Popular Business Articles

    Make Your Money Count: The Advantages Of Forex Trading

    Forex currency trading is quickly become the most popular method of investing in a particular global market. Forex trading is basically the buying and selling of currency in order to make a profit, bu...

    Key to a Successful eBay Business!

    We all know that in Ebay, it is all about selling in volumes. We need traffic, and traffic is marketing. Marketing is an art. It's a science. It will help if you remember that you do not sell a produc...

    The Top Ten Ways to Attract Buyers, Not Just Visitors to your Web Site

    Have you put a lot of effort, time, and money into your site and are frustrated with low sales?

    If you are like many professionals out there, you know your subject; you are excellent at your c...

    How Good a Deal Is Your Banks Mortgage Insurance Plan?

    When you go to the bank to get a mortgage, you'll inevitably be asked to take out mortgage insurance. The idea behind mortgage insurance is simply that if something happens to you or your spouse then ...

    Want To Achieve Success In Home Business, Follow These 7 Steps Now

    Prior to starting your home business, do adequate research to find the common mistakes made by others and learn to avoid the same mistakes. By doing this, the chances of failing in your home-based bus...

    Trading Psychology: Mistakes in a Trading Environment

    When it comes to trading, one of the most neglected subjects are those dealing with trading psychology. Most traders spend days, months and even years trying to find the right system. But having a sys...

    30+ Ways to earn money online

    1. Content writer for you best subjects, if you like something then you can write about it and there are always some one on the internet wanting to higher a content writer for your subjects, start by ...

    Debt Consolidation Tips

    When a person seeks out a loan, he aims for the minimum rate of interest. The rate of interest he decides on will be fixed for the entire duration of his payment plan, so he must choose wisely the fir...

    A beginners Guide To Making Money Online

    Copyright 2006 Anwar Ahmed Ally

    Okay, you're reading this because you want to make money online. You are fairly new to this, so you want some assistance. Well, you're reading the right article. I ...

    Program Yourself For Success

    The purpose of the night tapes is multifold. One purpose is to have something for your mind to listen to over and over to get a certain message across. The tapes have all been written using the patter...

Interesting Today:

Most Recent Business Blogs:

Releated to Business:

Ecommerce Links: